A daily dose of irreverent and informative business opinions %26 technology news Turn marketing strategies into step-by-step processes designed for success Explore what it takes to be a creative business owner or a side hustler Listen to the world's most downloaded B2B sales podcast Get productivity tips and business tricks to design your dream career Free e-books, tools and templates that will help you grow Learn about the latest trends business with leading experts with HubSpot Academy All HubSpot CRM marketing, customer service, CMS and operations software in one platform. Free and Premium Plans Sales CRM Software. Free and Premium Plans Customer Service Software. Free and Premium Plans Content Management Software.
Free and Premium Plans Trading Software. Free and premium plans Try another search and we'll do the best we can. There are many factors that influence a customer's decision to make a purchase from your company. When I decide whether to buy something or not, for example, I usually ask friends for recommendations and then do a lot of research online about my options.
And since buying online is so quick and easy without having to connect with a sales representative, the Internet typically sells for you, and that can have a big impact on whether a customer buys from you or not. The fact is that your company's best salespeople and sales representatives aren't your employees, they're your current customers. A good customer review will be one that is detailed and specific. In this example, a HubSpot employee left a review on Glassdoor.
They pointed out how long they had been working at HubSpot, what they liked about it, and what they were most proud of in terms of company growth. In addition, the customer proclaims that she is a customer for life and her review indicates that she has gone from being a customer to an advocate thanks to the excellent customer experience. If you get a detailed review that highlights your customer service, then you're doing something right. These are just a few examples of signs that your customer is satisfied enough to leave a positive review about your company.
For example, Etsy asked me to review a recent purchase about a month after I received it. I ordered a party gift for a friend's bachelorette party, so a month later was the right time to make sure I had time to enjoy and use my product. On the other hand, some products and services will work within different time frames. In the case of the Lyft ride-sharing app, I usually receive a message to review my experience with my trip and my driver immediately after the trip ends.
In the case of the Duolingo language learning app, I get a message to review the app in the App Store after completing a lesson or achieving a milestone in the language I'm learning. Whatever you choose, it must be consistent and frequent. If you work as a customer service manager or account executive and have close relationships with the portfolio of clients you work with, don't hesitate to add a personal touch and ask your customers to review their experiences in person. If you are going to take your customers out for coffee or lunch, or if you invite them to one of your company's events, keep the conversation going and ask them how they are doing with your product or service.
Ideally, you should know if they are succeeding or not based on your regular communications, so ask customers that you know that they are already achieving their goals. Do you remember the data at the beginning of this publication? Most customers will leave you a review; all you have to do is ask. If you've just made a big breakthrough for a customer, or if you've received praise or positive feedback from them, you've just reached a point where the customer is satisfied. Right now, not only are they more willing to give you feedback as a form of reciprocity for good work, but they're also more likely to give you a good review.
Don't start by directly asking for a customer review. Instead, start a conversation and use an open-ended question to start the process. Before potential customers come to your website for information about your business, make sure they can get to know you no matter where they're doing online research on how to make a purchase. Be sure to regularly monitor the communications that come from this profile: responsive business owners are featured with an average response time and response rate that could encourage readers to move forward in the process of converting into new customers.
You should also claim your company's Facebook page so that potential customers can find you and learn more about you without having to leave their social network. This is another site that rewards high levels of responsiveness, so be sure to assign someone to monitor incoming messages on every channel you're trying to optimize to attract new customers. If you're an Amazon seller, make sure to claim and customize your Amazon page. There are also industry-specific review sites that you should publish if they are popular in the software industry, and OpenTable and HappyCow in the travel and hospitality sectors, G2Crowd and Finances Online in the software sectors, and OpenTable and HappyCow in the catering sectors.
Make sure that your contact information, website, schedules and key offers are also available on these more specialized sites. This is a request for feedback that I received from a travel company in Charleston. Wisely, I included a link to several ways to review the company in the actual receipt of my purchase shortly after taking the tour. For the curious, I highly recommend the haunted cemetery tour if you're ever in Charleston, South Carolina.
Offer incentives so that your customers want to write a review, such as discount codes or coupons, enter a contest for an even bigger prize, or gift cards for coffee, online purchases or cash. A request for feedback (with a caffeine incentive) from G2 Crowd Don't email your customers asking them to leave you a positive review on Yelp. Nobody is perfect, and sometimes mistakes occur that cause a customer to leave a scathing one-star review on your website, Facebook, or Yelp. However, when you receive a one-star review, make sure you take the time to respond carefully, without being defensive, to reach a resolution.
It's the right thing to do if you work in customer service and, in fact, it could help your company in the long run. If you want customers to leave you a review, you can leave one for them to get to work first. This may not always be possible (depending on your industry or product), but in many cases, you can get customers to respond to your positive words in a reciprocal way. Another good option is to recommend your client on LinkedIn.
If you're in an account management role and work with people for a long period of time, you can leave them a recommendation or endorsement on LinkedIn. These factors contribute greatly to their own personal brand and can force them to reciprocate on their own by leaving a positive review about your company. And if they thank you for your support, you can kindly ask them for a specific review on another platform during that exchange. I only recommend this strategy if you have built a relationship with the person over the course of working together.
If an unknown person starts recommending the customer because of their random skills on LinkedIn, it can seem creepy and it probably won't result in that person responding in a reciprocal way. Chances are, if they're in your social media group, they'll like your company and give you a positive review if you ask them. When times are tough, be there to help your customers. For example, during the COVID-19 pandemic, HubSpot offered reduced prices for potential customers and customers, increased limits for customers, and offered a six-month advance on HubSpot's fees to all Platinum, Diamond and Elite solution partners.
After our conversation, he told us his name again and said that he would really appreciate us leaving a review, as they get additional advice if a review specifically mentions them. Get expert information straight to your inbox and become a better customer satisfaction manager. Subscribe to the service blog below. Gayot, named after a famous French food critic, is another restaurant review publication that has existed for 50 years.
In addition to standard restaurant review websites, many online delivery platforms also function as review sites. However, on some websites, you'll see a label or badge next to the review that indicates that the author received an incentive. You won't always know if a reviewer received something like a free product in exchange for writing a review. Certain review sites such as Google and Yelp tend to receive more traffic than other less popular restaurant review websites.
In fact, Butler admits that he was interested in creating a fake restaurant on TripAdvisor after working as a paid critic, where restaurants paid him 10 pounds to write a positive review despite never having set foot there or tasted the food. .
Leave Reply