A review that is 100% positive or negative is a sign that the reviewer's intentions were not genuine. Keep an eye on your location, account creation date, review activity, work information, and social media accounts. By contrast, someone who wants to become a vegetarian is more likely to have bought and reviewed five vegetarian cookbooks, giving the seller a variety of ratings and comments. Fake reviewers are more likely to include few details about themselves or have a great review history, and those that are visible tend to always have 5 stars.
Fake reviewers use this to try to build credibility and make people trust them, but they often overuse them in the process. A similar study conducted at the University of Copenhagen found an accuracy rate of around 65%, and information about reviewers improved scores slightly. Even if the person tried to leave an objective review, getting something for free changes your opinion compared to something you spent your own money on. Most people aren't very enthusiastic about random products online, so fakers may feel the need to exaggerate their review when it's not genuine.
Look for patterns that don't make sense, such as reviewing expensive items of the same type (such as multiple TVs) in a short time. If the review is really false, you can successfully remove it from your company's profile page or business list. A recent survey found that nearly eight out of 10 consumers say they think they read a false review last year. In addition, most of these fake review factories are based in other countries, where they are essentially untouchable.
If you suspect that a review is false, be sure to contact the review site's administrators or support staff to start a more detailed investigation. Instead of promoting the positive aspects of a product, the false reviewer will write a negative review and then say how much they liked another company's product. Instantly generate your brand's online reputation scoreboard, which includes featured reviews, ratings, keyword trends and more.