Some people will tell you that Yelp is the most important restaurant review website, others will tell you that it is Tripadvisor. But we believe that Google is the most important website for restaurants. That's because Google is often the first website people go to when trying to find restaurants near them. Certain review sites such as Google and Yelp tend to receive more traffic than other less popular restaurant review websites.
Google My Business is easily the most relevant and trafficked review site you should worry about. It's free to appear on Google My Business, so all restaurants should make sure they're listed here. This allows you to appear in Google Maps restaurant searches and makes it easier for customers to find you. Yelp is one of the best-known review sites online and dominates the search rankings.
Facebook is also an excellent website for a social media marketing strategy, as well as for social ads. Facebook advertising can help reach a huge target audience with the right practices. Zagat is one of the oldest and best-known restaurant rating and review websites. Zomato, formerly known as Urbanspoon, is another highly regarded and frequently visited restaurant review site.
Customers can also make reservations through Zomato once they've found a restaurant. The Infatuation is owned by Zagat, so they show similar ratings and create restaurant guides. A study conducted by the Harvard Business School found that even a one-star increase in Yelp ratings could increase revenues by 5 to 9%, especially for independent restaurants, unlike chains. As expected, Google is the number one site in terms of Internet traffic and engagement worldwide, with approximately 183 million unique monthly visitors and 5.6 billion searches performed per day.
Including your restaurant on Google My Business is a no-brainer. In addition to standard restaurant review websites, many online delivery platforms also function as review sites. Gayot, named after a famous French food critic, is another restaurant review publication that has existed for 50 years.
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