Customer feedback helps you make your customers happy by doing exactly what they want you to do at the right time. And if you don't meet their expectations, then it will help you to know what you need to fix. A satisfied customer will stay with you. A dissatisfied customer will eventually find a better alternative and leave.
Customer feedback is important because it serves as a guiding resource for the growth of your company. Don't you want to know what you're doing right and what's wrong as a company in the eyes of your customers?.